Sales Conversion Program · 3 Weeks

Stop losing sales you already paid to generate.

The GLG Sales Conversion Accelerator audits how your team actually handles enquiries, rebuilds the process with a custom playbook and workshop, then returns to measure the improvement — before vs after, call score vs call score.

Prefer to talk first? Call 0468 865 323
Diagnose, don’t just advise Custom scripts, not generic theory Before/after conversion proof Option to continue with GLG Sales Performance
GLG sales coach running a conversion workshop with a business team
3 weeks, 3 stages
Baseline vs. result conversion rate
Call scoring, before and after
Ongoing coaching with GLG Sales Performance
Why this exists

Marketing without sales conversion just leaks money.

Every unconverted enquiry is spend you’ve already paid for. Lifting conversion is often the fastest, cheapest growth lever a business has — because the leads already exist.

Enquiries per month40
Current conversion rate20% → 8 customers
Conversion rate after the Accelerator30% → 12 customers
Extra customers, same marketing spend+4 / month
At an average sale of $1,000, that’s roughly an extra $4,000/month — from leads you’re already generating.
“Do you know what percentage of your enquiries actually become paying customers?”
A surprising number of small-business owners can’t answer this. Stage 1 of the Accelerator gives you the number.
The program

3 stages. One objective: turn more enquiries into customers.

Not a one-off consultation — a defined program with a diagnosis, an implementation phase, and a measured result.

01
Week 0

Sales Audit & Discovery

A 90-minute session with the owner/manager, then a walk through the real customer journey.

  • Current leads, sources, response times, follow-up process
  • Enquiry-to-appointment and quote-to-sale conversion
  • Phone, web and email enquiry handling, CRM and scripts
  • Sets the baseline conversion rate — your benchmark
02
Week 1

Sales Strategy & Team Workshop

A custom Sales Playbook, then a live 2–3 hour workshop with the team.

  • Opening, discovery, buying signals, value, price conversations
  • Objection handling, closing and lost-sale recovery
  • Role-play: “too expensive,” “I’ll think about it,” “another quote”
  • Sampled real calls, scored and coached individually
03
Week 3

Conversion Review

Return and look at the actual numbers — before vs. after, side by side.

  • Enquiries → quotes/appointments → sales → conversion %
  • A second call reviewed against the same scoring framework
  • Where opportunities are still being lost, and final adjustments
  • Option to continue with GLG Sales Performance so it doesn’t end at the meeting
What’s included

A defined product, not an hourly consultation.

Everything below is included when you book the Accelerator.

  • Owner sales & conversion audit
  • Existing sales funnel/process analysis
  • Conversion benchmark (before)
  • Bespoke sales strategy
  • Custom sales scripts
  • Objection-handling framework
  • Closing framework
  • Sales-team workshop (2–3 hours)
  • Call review & coaching
  • Follow-up process design
  • Before/after conversion analysis
  • Before/after call scoring
  • Option to continue with GLG Sales Performance

Know your real conversion rate in 90 minutes.

Book the Sales Audit — no obligation, just a clear read on where enquiries are being lost.

The complete system

Your enquiries, fully covered — not just one link in the chain.

Marketing brings the enquiry. This program makes sure it turns into revenue — and it’s built to plug straight into the rest of your GLG system.

Lead GenerationGLG generates the enquiry
AI ReceptionistCaptures & qualifies it 24/7
Sales AcceleratorConverts it into revenue

If the audit turns up gaps outside your sales process — leads that aren’t quite right, calls going unanswered, or a website that isn’t pulling its weight — we’ll show you exactly where, and what closing them is worth. Pair the Accelerator with GLG’s lead generation, AI Receptionist and website services and you’ve got one connected system covering every step from first enquiry to signed customer.

FAQs

Frequently asked questions.

How long does the program take?+
3 weeks: an audit, a workshop with a custom playbook, then a measured before/after review.
Yes, we audit real calls and enquiries to see exactly where leads are being lost, rather than working from assumptions.
No. Every playbook and script is built around your business, your offer and how your team actually talks to customers.
We compare conversion rates and call scores before and after the program, so the improvement is measurable, not just anecdotal.
You can continue with GLG Sales Performance for ongoing coaching, or apply the playbook independently — it’s your choice.
Book a Sales Audit

Find out your real conversion rate.

Most owners are surprised by the number. Tell us about your business and we’ll come back with the clearest next step.