Strategy & Targeting
Working out who to target, with what offer, before a single dollar is spent.
- Keyword, audience and competitor research
- Offer development matched to buyer intent
- Budget, channel and geographic targeting plan
GLG’s lead generation service pairs Google Ads management with a dedicated, conversion-focused landing page, so paid traffic lands somewhere built to turn a click into an enquiry, not a generic homepage that lets it bounce.
Every click on a Google Ad costs money whether it turns into a lead or not. Send it to a generic homepage and most of that spend is wasted on people who never find a reason to enquire. Send it to a page built for that exact search, and the same budget produces more leads.
Strategy, build and ongoing optimisation, so the campaign keeps improving instead of quietly bleeding budget.
Working out who to target, with what offer, before a single dollar is spent.
The campaign and the page it sends traffic to, built together so the message matches the ad.
Campaigns drift if left alone. We keep tuning bids, budgets and pages against real lead data.
Everything below is included when you start Lead Generation with GLG.
We’ll look at your current traffic, offer and page, and show you where the budget is actually going.
Lead Generation fills the top of the funnel. The rest of GLG’s system makes sure that lead doesn’t go cold.
A cheaper lead is wasted if no one answers the phone or follows up properly. Pair Lead Generation with GLG’s AI Receptionist and Sales Conversion Accelerator and you’ve got one connected system covering every step from click to signed customer.
Tell us about your business and current advertising, and we’ll come back with a clear read on where your budget is going and the fastest wins available.