Lead Generation · Google Ads & Landing Pages

More qualified leads, without wasting ad spend on the wrong clicks.

GLG’s lead generation service pairs Google Ads management with a dedicated, conversion-focused landing page, so paid traffic lands somewhere built to turn a click into an enquiry, not a generic homepage that lets it bounce.

Prefer to talk first? Call 0468 865 323
Google Ads management Dedicated landing pages Lead qualification & tracking Monthly cost-per-lead reporting
Google Ads management
High-converting landing pages
Conversion tracking setup
Ongoing lead-cost reporting
Why this matters

The click is paid for either way. The page decides if it converts.

Every click on a Google Ad costs money whether it turns into a lead or not. Send it to a generic homepage and most of that spend is wasted on people who never find a reason to enquire. Send it to a page built for that exact search, and the same budget produces more leads.

What a click costs, on averageSame either way
Typical conversion rate on a generic homepage2–3%
Typical conversion rate on a dedicated landing page10%+
Result on the same ad budget3–5× more leads
Same spend, same traffic. The offer and the page are what turn a click into a customer instead of a bounce.
“How much of your ad budget is landing on a page that was never built to convert it?”
It’s the single biggest lever most small businesses leave untouched when they run their own Google Ads.
What we cover

Three pillars. One goal: more leads at a lower cost.

Strategy, build and ongoing optimisation, so the campaign keeps improving instead of quietly bleeding budget.

01
Foundation

Strategy & Targeting

Working out who to target, with what offer, before a single dollar is spent.

  • Keyword, audience and competitor research
  • Offer development matched to buyer intent
  • Budget, channel and geographic targeting plan
02
Build

Campaigns & Landing Pages

The campaign and the page it sends traffic to, built together so the message matches the ad.

  • Google Ads campaign build and launch
  • Dedicated, high-conversion landing page design
  • Conversion tracking and call tracking setup
03
Ongoing

Optimisation & Reporting

Campaigns drift if left alone. We keep tuning bids, budgets and pages against real lead data.

  • Ongoing bid and budget management
  • A/B testing of offers, pages and ad creative
  • Monthly cost-per-lead reporting
What’s included

A managed service, not a one-off campaign setup.

Everything below is included when you start Lead Generation with GLG.

  • Lead generation strategy & offer development
  • Google Ads campaign setup & management
  • High-converting landing page design
  • Conversion tracking & analytics setup
  • Call tracking & lead qualification
  • A/B testing of offers, pages and ad creative
  • Budget and bid management
  • Geographic and audience targeting
  • Monthly cost-per-lead reporting
  • Ongoing campaign optimisation
  • Google Ads conversion tag setup
  • Option to pair with GLG’s AI Receptionist & Sales Conversion services

Find out what a qualified lead should cost you.

We’ll look at your current traffic, offer and page, and show you where the budget is actually going.

The complete system

Leads are step one, not the whole system.

Lead Generation fills the top of the funnel. The rest of GLG’s system makes sure that lead doesn’t go cold.

Lead GenerationGoogle Ads & landing pages bring the enquiry
→
AI ReceptionistCaptures & qualifies it 24/7
→
Sales AcceleratorConverts it into revenue

A cheaper lead is wasted if no one answers the phone or follows up properly. Pair Lead Generation with GLG’s AI Receptionist and Sales Conversion Accelerator and you’ve got one connected system covering every step from click to signed customer.

FAQs

Frequently asked questions.

What counts as a lead in your reporting?+
A genuine enquiry: a form submission, call or booking from someone who matches your target customer, not just a click. We track it through to that point, not just ad clicks.
We manage the campaigns directly inside your own Google Ads account: targeting, budgets, bidding and ongoing optimisation, alongside the strategy.
SEO builds free, ongoing visibility in Google Search and Maps. Lead Generation is paid: Google Ads and dedicated landing pages built to convert traffic into leads faster. Most clients run both together.
Google Ads campaigns can start generating traffic within days of launch. We typically see enough data to judge lead quality and start optimising within the first 2–3 weeks.
Yes. A dedicated, conversion-focused landing page is built for the campaign rather than sending paid traffic to a generic homepage.
Book a Free Lead Strategy Call

Find out what a qualified lead should cost.

Tell us about your business and current advertising, and we’ll come back with a clear read on where your budget is going and the fastest wins available.