Know what to market, and when.
Timing is where most small-business marketing is won or lost. Seasonality, promotions, booking cycles and repeat-customer demand all move to a predictable rhythm, but only if you plan for them. This calendar gives you a reason to market before demand arrives, instead of scrambling once it has already passed.
Pick your industry, choose your channels, and get a 12-month plan you can download as a PDF.
Demand is predictable. Most marketing calendars just react to it.
Campaigns need lead time: to build an audience, warm a list, rank a page, produce creative. Start when demand is already peaking and you are bidding against everyone else at the worst possible price. Start weeks earlier and you own the run-up.
Seasonality
Weather, holidays and the calendar swing demand up and down every year in the same pattern. Plan for the swing, don't be surprised by it.
Promotions
EOFY, Black Friday, Mother's Day and Melbourne Cup are fixed points. The offer, landing page and ads should be built weeks before, not the week of.
Booking cycles
Functions, trades jobs and appointments are booked ahead. Fill the diary before the season by marketing into the decision window.
Repeat demand
Existing customers rebuy on a rhythm: a service interval, an annual occasion, a resupply. A reminder at the right moment is the cheapest sale you'll make.
Build your 12-month marketing calendar
Choose your industry and the channels you actually use. We'll map the year: when demand peaks, what to prepare in the weeks before, and the campaigns to run on each channel.
Your marketing calendar
12 months mapped to your industry and channels.
Tip: “Get ahead now” is the point of this calendar. It tells you what to be preparing this month for demand that lands later. Dates are indicative; public and school holidays vary by state and year.
Want the done-for-you version?
The calendar tells you when and what. If you'd like GLG to build and run the campaigns (the ads, the landing pages, the email and SMS flows, the offers) send your details and we'll review your plan with you, free.
- A second set of eyes on your 12-month plan
- The 2–3 timing windows worth the most to your business
- A clear picture of what running it yourself vs. with us looks like
Prefer to talk first? Call 0468 865 323.
Your PDF downloads automatically the moment you submit the form above. It’s free. The form just tells us who the plan is for.
Marketing calendar FAQ
A marketing calendar maps your year against the moments customers are ready to buy: seasons, holidays, sales events, booking cycles and repeat-purchase timing. Because most campaigns need weeks of lead time to build an audience, warm a list or rank a page, planning ahead lets you capture demand as it rises, instead of competing at peak prices once it is already here.
Retail and e-commerce, hospitality, fitness and health, trades and home services, and a general option for other small businesses built around the financial year and quarterly cycles.
Yes. Build and view your 12-month calendar on this page at no cost. To download the PDF we ask for a few contact details first. Once the form is submitted the download starts automatically. The optional plan review is also free.
The dates are indicative for Australia. Public and school holidays vary by state and year, and events like Black Friday and Melbourne Cup shift annually, so confirm exact dates for your state before committing budget.